About Us

RAL Group prides in three decades of Joint Venture partnerships with global conglomerates such as Ericsson, Matsushita and Panasonic.
 
One of India's largest Channel Distribution Companies in FMCG Brands, the distribution extends to SAARC countries such as Sri Lanka, Pakistan, Nepal & Bangladesh.
 
We have 30 long years of experience in Marketing & Distribution of FMCG Products of different Multinational Brands of top global companies such as Matsushita (Japan), Luv n Care (USA), American Safety Razor Company (USA), Goodbaby (China), etc.

The company has been catering to more then 500,000 retail and 500,000 wholesale outlets across the country. We have matching logistics experienced Sales Force with over 30 years of experience behind them.

We have an extensive reach starting from small grocery shops to chain departmental stores. We have our own offices and warehouses in every state of India.
 
Company Profile

Radiohms Agencies Limited is one of India's largest Channel Distribution Companies, catering to more than 500,000+ retail outlets and 500,000 whole sale outlets across the country, covering the smallest village grocery shops to mega lifestyle chains and hyper markets in metros.
 
India is a country, which is currently dominated by the mass market. Almost half of the retail market in 2006 was in rural India; although share of urban market is increasing by almost 5% every 8-10 years. Rural India consists of 720 million consumers across 627,000 villages; 17% of these villages account for 50% of the rural population and 60% of the rural wealth implying reaching out to almost 100,000+ villages to address even 50% of this rural opportunity.
 
India is one of the most fragmented and price sensitive markets in the world which is spread over 12 million outlets. 95% of the outlets are smaller than 500 sq ft. The highest number of outlets is 7 per 1000. The Indian retail space per capita at 2 sq ft./person is lowest in the world and her retail density of 6% is the highest in the world.
 
To cater to these outlets, RAL has relied on Price, Positioning, Logistics and Market Intelligence. RAL has developed a robust manpower of 1000 field force who are directly in touch with the market. Not to forget our strong Logistics and IT to cater such varied formats.
 
Currently, 3% of the retail sector is organized and the remaining 97% is still organized. The organized sector will be able to have a 10% market share by the year 2010. Thus, to ­capture the retail market in India, a very strong and robust distribution network is required which is RAL's strength.
 
It has been forecasted that the organized retail will cross Rs. 1,000 billion mark by 2010. Radiohms Agencies Limited is geared up for the challenges ahead. We have developed our credibility by breaking into the portable energy market in the 1970s. In the 70s, our competitors Eveready enjoyed 100% market share. Today, they have neck to neck competition with our Nippo Batteries, as we enjoy 32% market share close to 37%.
 
RAL has 2000 small vans which go into the remotest and smallest hamlets where there are no shops and retail outlets. Radiohms Agencies Limited has industry veterans on its roll who understand the complex Indian market and the needs of Mega Lifestyle and Hyper Bazar Chains.
 
RAL has been dealing with multi national companies globally from Japan, Sweden, US, UK, Germany, China since last three decades, with an added advantage of its staff interacting in the language of the respective countries. We are thus able to bridge the gap between the multinational companies and the local shopkeepers.
 
Currently RAL is engaged in three categories of solutions

• Portable Energy (Matsushita under the umbrella brand 'Nippo')
• Personal Grooming (American Safety Razor Company under the umbrella brand 'Glide')
• Mother & Infant Care - (Luv n Care, Good Baby under the umbrella brand 'Purple Turtle')
  

Radiohms Agencies Limited is developing new business formats, like B2B Outlets, E-Retailing and also plans to foray into retail soon.­
 
RAL offers to retailers an exhaustive range of products, backed with par excellence logistics, displays and promotions.
 
It offers to brands, such distribution on a platter, so that they are on the shelves across the country, within no time.
 
It isn't surprising that the company is in no mood to take its hand off the throttle. As R.P. Khaitan, the Chairman, RP Group succinctly puts it, "We pioneered India's distribution industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there."