FMCG products exporter,FMCG products distributors,FMCG products supplier Delhi

Enriched with vast industrial experience of more than 3 decades, we are engaged in manufacturing, distributing and exporting a comprehensive range of FMCG, Solar & Consumer appliances products. Based on latest technology, our product range comprises CFL, torches, grooming accessories to name a few.

Located at New Delhi, our establishment is reputed among our patrons for their firm adherence to quality norms. Being superior in quality our products have hassle-free and smooth performance and are in compliance with international industry standards. We are a client centric organization, hence we quality check these products on various parameters to deliver an error free range to our clients.

Established in the year 1973, at New Delhi, Radiohms Agencies Limited, is a reckoned name in the consumer appliances market. We are involved in the marketing, distribution and export of a superior range of FMCG, Solar and Consumer appliances product. Our product range encompasses batteries, baby products, torches, CFL, men's razor, women's razor, grooming accessories, solar lights and rechargeable products. Our rigorous marketing activities have helped us to gain a strong position in the market.

Under the able supervision of our mentor Mr. R.P. Khaitan, we have established ourselves as one of the finest FMCG, Solar & Consumer Appliances products Marketing Company of India. Since our establishment, we have wholeheartedly attempted to strengthen ties with our customers and just not merely selling our products. Due to the customer friendly approach, our customers have been our biggest advertisers. We cater to the needs of 10, 00,000+ wholesale and retail outlets across India. Whether it is a small grocery shop or a mall our product range is available everywhere.

All the way through we have tirelessly made efforts to offer our customers products that meet stringent quality norms. To ensure quality, we frequently conduct research and development activities. This also helps in understanding the client's needs in a better and more refined way. Our client base extends just not in India but also several foreign countries. As a direct result we have become one of the leading distributors and exporters in a short span of time.

Backed with excellent infrastructure and experienced workforce, we maintain an ideal synchrony among our all business procedures. Our workforce is well qualified and consists of veterans of the fields. We trail a stringent quality control regime and aggressive marketing strategy, which helps us in offering a flawless range at competitive prices.

Company Profile
Basic Information
Ownership & Capital
Year of Establishment	1973
Ownership Type	Limited Liability/Corporation (Privately Held)
Trade & Market
Major Markets	Indian Subcontinent East Europe East Asia Central America Middle East South America North America
Annual Turnover	US$ 25-100 Million (or Rs. 100-400 Crore Approx.)
Team & Staff
Total Number of Employees	more than 1000 People

Mission

"To build reputed products / brands in the Indian sub - continent by offering the best quality product, at best prices, with deep distribution, services / marketing support and overall value in all the segments that we represent."

"To set new benchmarks in the FMCG / Consumer Appliances industry by offering world class products at affordable prices"

We have created a strong foothold in the market pertaining to sales, marketing and export of FMCG, Solar and Consumer appliances products. RAL is developing new business formats like B2B Outlets and E-Retailing. We offer retailers an exhaustive range of products, backed with par excellence logistics, displays and promotions. Most importantly, it offers easy distribution of brands, to ensure that they are on the shelves across the country, within no time.

Our product range can be categorized into the following:

Portable Energy (Matsushita under umbrella brand - 'Nippo')
Solar & Consumer Appliances (RAL's recently launched own brand under the brand name - 'Mitva' for the solar and consumer appliances products)
Personal Grooming (American Safety Razor Company under umbrella brand - 'Glide')Mother & Infant Care (LUV n Care, under the brand 'Nuby' and RAL's own brand 'Purple Turtle')

The Company has gone a long way in popularizing and making a whole range of world class products easily available to Indian customers. Significantly, it has also set very high standards in promoting brands and processes that meet stringent quality norms. RAL will continue to mark up on major milestones along the way, setting the road for others to follow, as it grows even further.

A name that spells out reliability, safety and excellent services, Radiohms Agencies Ltd, earlier known as RPE-Group, delivers a diverse range of internationally acclaimed products at the most competitive prices!

1973- RPE was founded by Shri R.P. Khaitan by Shri S.R. Jiwarajka.
1975- Technical manufacturing collaboration with Matushita for making and distributing dry cell batteries and torches under the brand name "NIPPO"
2003- Distribution tie-up with "American Safety Razor Co., USA." the largest private label manufacturer of shaving products globally, for selling their products exclusively in SAARC countries.
2004- Collaboration with "Luv N' Care Ltd", manufacturer of ' NUBY ' range of Infant Care products, for selling their products exclusively in SAARC countries.
2007- R.P Electronics renamed as Radiohms Agencies Limited (RAL).

In building successful brands like Nippo, Nuby, Glide and now MITVA.
Catering to diverse product categories like Personal Grooming and Infant Care Products.
Catering to diverse formats ranging from Kirana outlets, Pharmacies, Modern trade, CSD and other Institutional Trade and exporting to Bangladesh, Nepal, Bhutan and Srilanka.
Innovation- No other company does this! Our own fleet of 300+ Vans visit innermost part of Rural India to sell our range of products.

Quality Assurance

RAL has made pioneering accomplishments in the sphere of sales, marketing and distribution of FMCG, Solar & Consumer Appliances products. Our products are obtained from eminent vendors and guarantee exceedingly high quality standards. Furthermore, they are passed through several quality monitoring procedures to assure optimal client satisfaction. Moreover, to meet exact specifications of clients, we offer entire range in safe and secure packaging, so as to ensure delivery of flawless range.

Values..... The ideas and beliefs we hold as special are those things that really matter to each of us. Caring for others, for example, is a value; so is the freedom to express our opinions. Our values are preferred practices that inform the philosophy that builds the culture driving our business growth.

At RAL, we insist on honesty, integrity and organizational commitment. Over the years, this has earned us respect and the trust of millions. Therefore, RAL identifies itself with its people and value-systems. It is thus acknowledged to rank amongst the best in marketing and sales among SAARC countries.

RAL always seeks to attract and recruit the finest people. We build our organization from within, proactively promoting and rewarding people. We act on the conviction that the employees of RAL are our most important and trusted long-term assets. These ethics have been an integral part of the working of all RAL family members. They were conceived at the inception of the organization, but have been revisited and modified from time to time through the collective wisdom of our people.

We believe in leadership, accountability, ownership, passion for hard work and perseverance as well as compassion and bonding with our customers.

Over the decades, our value-system has been built around the following attributes:

MERITOCRACY: Performances will be the most desirable
HUMAN: Our people will always come first
EXECUTION FOCUS: We will concentrate on getting the job done
COURAGE TO DISAGREE: We will encourage debate and discussion
OWNERSHIP: We will encourage ownership of work
TEAMWORK: Being together is a must for all our operations
SINCERITY OF PURPOSE: We will give our best in all circumstances
FINANCIAL INTEGRITY: We will be most respected for our integrity

We are bestowed with a group of experienced professionals, who have been able to deliver a flawless range to our clients. The marketing professionals are engaged in aggressive marketing in India and SAARC countries such as Nepal, Bhutan, Pakistan and more. Our workforce focuses on client needs and accordingly collects products to serve the clients in the best possible manner. Therefore, we have gained a vast clientele in India as well as outside India.

We are blessed with a large infrastructure which is facilitated with all modern amenities and is well-connected to road and rail network. The most important part of our infrastructure is our spacious warehousing and packaging unit which enables us to minimize losses in storage and transit and thus balance our supplies to and from the market. We have a warehouse in almost every state. Proper stocking facilitates of products enables us to organize procurement and distribution activities. Besides our timely delivery services are globally reckoned by clients.

TRUST we have earned

Of people in India for the past 3.5 decades. Providing quality products at affordable prices.
Built brands like NIPPO, one of the market leaders in the Dry Cell markets in India. Market Share 32%.
Built brands like Nuby (Luv n Care) one of the market leaders in Infant feeding in India. Market Share 25%.
Built brands like Glide (ASR) one of the leading brands in shaving in modern trade in India. Market share 20% in modern trade.
Introducing new Solar & Consumer Appliances brand "MITVA".

We have 3000 small vans with us, which helps us to go remote villages or small hamlets where there is no proper market. Radiohms Agencies Limited understands the complexity of Indian market and thus reaches to remote villages as well as to big retail stores. RAL has a global network and deals with various international companies of Japan, UK, Sweden, US, Germany and china for the past three decades.

Client Satisfaction

Our company, Radiohms Agencies Limited, has persistently and passionately toiled for more than three decades to render cent percent contentment to the clients. Our advanced R&D facility enables us to distribute and export latest FMCG, Solar and Consumer appliances and recognize customer needs in detail. The safety measures taken by our professionals during the packing and storage of products keeps them damage free. Moreover, our economically priced products optimally satisfy client requirements.

India is counted as one of the most cost sensitive as well as fragmented market. Relying on logistics, price, market intelligence and positioning our company, RAL caters to lakhs of outlets of the Indian market. We have developed a robust team consisting 1500 field executives, who make direct contact with market to assess various conditions prevalent in the market. Owing to our effective and well-planed marketing strategies we have captured a considerable market share in the retail sector. By 2020 the organized retail sector will cross the 2,000 billion INR mark. Therefore we have a steadfast approach to attain credibility in the coming years. Our strong competitor Eveready had 100% market share in early 70's but now RAL enjoys 32% of the market share thereby giving Eveready tough competition.